Your online”brand” is critical because it differentiates you from all your competitors by defining your online presence. It is multifaceted as it allows your products or services stand out and be seen so customers can identify and select your product. Your”Brand” should convey the appearance, taste, feeling, sound and quality of what you’re providing.
Brands aren’t just for big companies with enormous marketing campaigns, they’re equally important for anyone with an internet presence however small, should they would like to grow and expand. Having your own personal brand invites many opportunities you otherwise would have missed.
Start by identifying your client base or audience
Identify the age and sex of your potential clients? What do they do, the entertainment, sports and relaxation they enjoy? Where do they shop and what foods and places do they like to eat ? Are they homeowners, what’s their employment status? Are they single, in a relationship, do they have pets. What are their values?
You also need to know how they will see your product or service
How do you want the world to view your brand, products or services? What message do you want your brand to convey? What makes your brand different or unique? Is anybody else offering the same service or product? Are they doing it well or can you improve the service? Are there other brands similar and how to capitalize on their success?
You need to decide on what you would like to resonate or the impression you what to give. Consistently, the first impression that is gleaned by a customer or client is the one which lasts. It has to convey trustworthiness, likeability, sincerity, competence and a strong quality and value.
How do people think and what impact is there when they hear your brand name? What are the goals of your brand name?
Select all the media platforms you need to use to spread your message and brand such as sites, Facebook, YouTube, Twitter, Podcasts and other websites. Consider partnering up with other websites to share each other’s audiences there are 4.5 billion prospective clients on the internet so clients aren’t the issue, attracting them is.
According to a professional branding agency, for those who own a quality, value product or service that people want and a well thought out brand that is promoted properly, you have the recipe for success, so over time, your manufacturer will grow a community.
The best brands are simple and immediately recognizable, like an apple for Apple Computers, the scallop shell of Shell petrol, the dove of Dove Soap. Sometimes the best logos or brands can be simple but elegantly scripted like how Virgin is written in the British Billionaire, Richard Brampton’s companies Virgin Airline that’s instantly recognised worldwide as a quality company, this provides your brand a crisp clean representation. The wrong, clumsy, untidy or dull brand mark will give a first impression of being unreliable, cheap or untrustworthy and this can be very hard to change or rectify.